Ambush Firearms Company Bio
Having been an avid firearms enthusiast his entire life as well as a self-proclaimed tinkerer, Marty noted several times that his personal M16 rifle, which he used for recreational shooting, was an excellent rifle, but had room for improvement in many areas. Unable to find these improvements available on the commercial market, Marty set out to design and build his own M16 upgrades and shared them with his fellow shooters. The feedback he received blew him away, and he realized there might be a market for his designs. He began by having small batches of these products made at local machine shops and offering them for sale to his friends and at gun shows. The demand quickly grew and Marty realized Daniel Defense had just been created. Marty set aside a small corner of the shop belonging to his other business (Daniel Overhead Door and Fireplace) located in a small industrial park in Savannah, Ga., for Daniel Defense. Daniel Defense quickly took over more and more space, doubling and then tripling in size year after year. In its infancy (2000-2004), Daniel Defense employees consisted of Marty and his wife, Cindy (Daniel Defense’s current COO). Business was steady, but consisted mostly of small orders from commercial customers who had heard of Daniel Defense’s products through friends and shooting trade shows. It was through one of these trade shows which started Daniel Defense’s rise to the top of the small arms industry. Marty determined the next step for Daniel Defense would be to design a rail system (a forward handguard) made of aluminum to replace the plastic handguard, which was issued to soldiers with their M4 rifles. Rail systems had been developed previously which allowed end users to attach weapons accessories to the front of the rifle. The 1913 Picatinny interface, the standard mounting system used by the military, allowed for Lights, Lasers, and Enhancers, such as Night Vision, to be mounted to a weapon. Marty developed a design for his rail system that allowed the barrel to float freely inside of the main tube. Without the influence of the front of the tube on the barrel, accuracy was greatly improved. His original design, the M4 rail, was on display at a trade show and caught the attention of the head of the armory for the famed US Army Marksmanship unit. This gentleman was so impressed with the design he ordered some for evaluation for a new Army program. Later that year, the US Army officially adopted the M4 rail for use on the Designated Marksman Rifle, a rifle designed to allow for greater accuracy and longer shots in the demanding terrain of Iraq and Afghanistan. With this improved version of the M4, a trained shooter was better equipped to engage threats beyond the 200 meter effective range of the standard issue M4 rifle. 2005 ended as a banner year for Daniel Defense with sales surpassing $518,000. The US Army accounted for a third of the total revenue and Daniel Defense’s products had proven themselves as a “game changer” on the battlefield. The years that followed saw explosive growth for Daniel Defense. With the success of the M4 rail, we were encouraged to bid on another opportunity to provide rail systems. This time the customer would be the US Special Operations Command (SOCOM). SOCOM had seen the need to update their rifles in order to better support the unique mission of their warfighters. Daniel Defense went headto- head with the best firearms manufacturers in the world. Designs were submitted based on the criteria provided by SOCOM. Daniel Defense’s design not only met the written criteria, it blew it out of the water. In 2006, Daniel Defense was named as the Sole Provider of rail systems to the most elite group of warriors in the world—a title still held today. With the demands of a contract of this nature, Daniel Defense recognized the necessity to expand, and expand quickly. Daniel Defense had been subcontracting the production of their components from outside sources and the quantities of DD products had grown. Marty determined the only way to control the quality, at these levels, was to move the production in house. In 2007, Daniel Defense purchased the first CNC machine, a HAAS vertical mill. The first machine was placed in the production bay occupied by Marty’s construction business. The next 11⁄2 years would see the constant arrival of new employees and equipment. The growth curve of employees and equipment rose in step with the demand for Daniel Defense products. During this time, Daniel Defense competed for and won the opportunity to provide the United Kingdom Ministry of Defence with a rail system for all of their individual carbines competing again against the greatest firearms companies in the world, once again proving to have the best design.
BARRELS, GUNS, AND THE NEW BUILDING
The next step for Daniel Defense was to turn progress from building the most innovative and sought-after firearms components in the world to building the best rifle in the world. Marty had now been in the weapons business for ten years, and he knew the heart of the weapon was in the barrel. He wanted to design and produce the BEST barrels in the world. The only problem was the best barrels in the world were made in Austria and Germany, both being a long way from Savannah, Ga. Instead of moving the production to Austria, Marty did the next best thing. He made a large investment and a small gamble, seeking out the best barrel manufacturing equipment in the world—a Cold Hammer Forge. This machinery was not only expensive, but very difficult to operate effectively. In addition to operational demands, not to mention the scarcity of these machines, it is difficult to find anyone who knows how to operate them. A plan was made and executed to perfection on obtaining the machinery and training required to install the barrel cell. The Hammer Forge was very large and needed a space, specially designed and built to house it in order to accommodate the vibration caused by pounding hardened steel. In May 2009, the Daniel Defense team was pleased to welcome customers, guests, friends, and family to the Grand Opening Ceremony of its 38,000 square foot facility located in Black Creek, Ga. Guests were welcomed by a down-home southern BBQ and a ribbon-cutting ceremony with key note address by Rep. Jack Kingston. Along with the addition of a new facility, came the launch of an entirely new product line. The Daniel Defense M4 Carbine was the culmination of years of hard work and innovative designs. With a new facility, state-of-the-art equipment, and highly skilled workforce, Daniel Defense had the ability to manufacture a rifle from start to finish and control their processes to ensure a high-quality, reliable product. This vision culminated, when at the height of market demand, Daniel Defense was ready and able to deliver up to 1,500 rifles per month at the Black Creek facility.
These successes did not go unnoticed in the firearms industry. Backed by a state-of-the-art facility and a reputation for quality, other firearms manufacturers sought out Daniel Defense to build their rifles for them. Daniel Defense currently produces firearms and components for other world renowned manufacturers, including Heckler and Koch (Germany) and Barrett Firearms Manufacturing among others. Daniel Defense is now known for creating the best barrels for the M4/AR-15 style rifles, as well as being an innovator on the cutting edge of design and manufacturing technologies.
With these accomplishments on the military/law enforcement side, the next progression was to tackle the hunting world. Ambush Firearms was launched in January 2011 as a separate company, owned by Daniel Defense, completely dedicated to the hunting community. The goal of Ambush Firearms is to bring the same unsurpassed quality and precision to the hunting market that Daniel Defense has brought to the tactical world. From Black Creek, Ga., Ambush Firearms debuts the premiere 6.8 SPC hunting rifle, delivering 6.8 takedown power in a package light enough for the most mobile hunter. No longer do you have to compromise weight for takedown power, now you can have both. The Ambush 6.8 is not only lightweight, it’s modular. Rifle manufacturers often overlook the shooting comfort of the hunter. At Ambush Firearms we have taken everything into consideration. The adjustable butt-stock gives another way to adjust the rifle to fit you, no matter your size or the clothes you’re wearing. To further augment the Ambush 6.8, we have included modular rail sections and an adjustable indexable foregrip, enhancing your natural shooting position. The Ambush 6.8 features a monolithic upper rail platform allowing you to mount optics where they suit YOU best, not the rifle. The free-floating hand guard extends 12 inches protecting the barrel while giving you plenty of real estate for hand placement or accessories. We carefully researched and configured this rifle to suit the needs of modern hunters.
DANIEL DEFENSE, INC. IS TRULY A SUCCESS STORY THAT COULD ONLY BE TOLD IN AMERICA. Established in 2000 as a small hobby business by firearms enthusiast Marty Daniel, Daniel Defense has risen to be regarded as one of the key players in the future of Military Small Arms.